The multi-award winning Italian restaurant company, San Carlo Group has launched its latest venture in the Midlands with a lavish VIP party. Specially invited guests sipped cocktails and sampled fabulous Italian canapes as they became the first to see inside the stylish new Fumo Selfridges Birmingham, a stunning £1m 3,000 sqft restaurant and bar located on the 4th floor of the luxury department store, overlooking the iconic Bullring. 

Launch ready - San Carlo Group's Marcello Distefano, Carlo Distefano, Carmine and Alessandro Distefano

The exclusive evening showcased the skills of the all Italian team including classic cocktail creations, an incredible Fresh Porcini and White Truffle Risotto presented in a whole wheel of Parmesan, served by San Carlo Group's Executive Chef and live musical entertainment from saxophonist 'Dax'.

'Dax' on sax

Set to be a haven for foodies and cocktail connoisseurs, Fumo serves an all-day menu of 'cicchetti', delicious, regional Italian small plate dishes, to share or eat alone and a specials menu features options exclusive to the Selfridges venue. The feature bar specialises in cocktails and Laurent Perrier champagne, with a selection of signature cocktails unique to the new Fumo. 

Fumo at Selfridges is the third Birmingham restaurant and bar from the independently owned San Carlo Group which operates 17 leading Italian restaurants in the UK including the much loved original San Carlo on Temple Street and the critically acclaimed Fumo on Waterloo Street. 

Danielle Lloyd (second left) with fiance Michael O'Neill and guests  


Suzanne Virdee, Andy Fox and Genelle Aldred 

Bookings can be made by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or calling 0121 600 6869.

Fumo Selfridges is open: 

Monday – Weds - 10am – 8pm

Thursday & Friday - 10am – 9pm

Saturday - 9am –  9pm

Sunday - 11am – 5.30pm


Twitter: @SanCarlo_Fumo

Facebook: @SanCarloFumo @FumoBirminghamSelfridges

Instagram: @FumoBham 

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