Former British & W.B.U World Middleweight Champion Wayne ‘Mad Dog’ Elcock has opened his premier boxing equipment store ‘RINGSIDE’ on the Boldmere Road in Sutton Coldfield.

The store which opened in August is great and and stocked with boxing equipment for newcomers to the serious professional with some of the top names in boxing, from Ringside, Top Ten, Pro Box, Adidas, Nike and of course Reyes, the Ringside store has got the lot.

The Brummie boxer, who has over 25 years experience in the boxing industry, was first inspired to take up the sport whist watching his idol, Sugar Ray Leonard fight Marvin Hagler with his father. “I was amazed at what he could do” and he still remains one of his heroes today. With 23 professional fights, Wayne won British, Commonwealth and World titles. Since retiring from the sport, the father of three has continued to excell in the boxing world, dedicating his time and experience in mentoring youngsters through his multi-award winning boxing club, Box Clever. In July Box Clever was awarded the ‘Outstanding Community Project at the Police & Crime Commissioner’s Awards.

We have met up with Wayne a few times, at the 2015 Birmingham Sports Awards and a couple of times at his shop, and we love listening to him talk about his old boxing days. If you are passing by his shop, do pop in, you’ll be greeted with a very warm welcome. We popped down to Wayne’s shop and were given the chance to get an exclusive interview with him. We also have the chance for one lucky person to win a signed boxing glove from the local champ.

How were you introduced to boxing?
I went along to a local boxing gym with a friend I grew up with who had been boxing for a few years.

What's more important to you, the money or glory?
To be honest, for me neither really played a big part in my success, money comes and goes and never craved the limelight just felt blessed I was good at what I did, so believe my success was built on passion and trying to do more than anyone else would ever expect, that has always been my biggest motivator to succeed.

What do you think of current world champions compared to that of the past?
I try to never make big comparisons with todays champions and champions of the past, as the sport has changed dramatically. The argument you could have is there we're far less titles to win in the past, so the number one in each division was never really drawn in to question, which sadly is not the case today, as undisputed champions are few and far between, and though fights we're avoided in the past without doubt it was not as easy to do this as I believe it is today.

Were you ever starstruck?
I have met nearly all of boxings legends and past greats, but the two that made me starstruck perhaps because I was brand new to professional boxing was Lennox Lewis and Sugar Ray Leonard, thogh Leonard was more understandable as he was one of the main reasons I wanted to lace up a pair of gloves.

Who was your favourite boxer?
I have many, but Sugar Ray Leonard was my first before I really took up the sport and Roy Jones Jnr was a massive inspiration during.

What was your hardest fight?
My hardest fight was without doubt going 12 rounds and beating Howard Eastman who was then the British and Commonwealth Champion and had never been beaten by any British fighter in over a decade.

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